The 2011 HBA International Packaging Design Awards (IPDA) saw a true underdog overtake a global powerhouse. Artisan Botanical Perfume, made by Pacific Perfumes, was awarded the prize for best green packaging, beating out industry giants like Aveda and Mother Earth Essentials.
Artisan floral perfume packaging is made from recycled paper, biodegradable, without the use of glue and plant-based inks. In addition, natural fragrances are contained in a compact wooden pot made from oak wood that is sourced from sustainable forests.
Pacific Perfumes offers a wide range of perfumes made entirely from ethical, 100% natural and 100% natural ingredients. The New Zealand-based company was founded in 2003.
The packaging design competition took place last week at HPA Global in New York. The conference and exhibit showcases more than 600 exhibitors from the cosmetic, personal care, skincare, aroma and healthcare industries. More than 200 products have been submitted to design contests from major brands, niche companies and independent companies.
A committee of 100 people, including packaging executives, designers, suppliers and media, selected winners and finalists in 11 different categories. The commission is based on their assessment of the following criteria:
- Design concept
- Innovative use of new materials, ingredients and decorations
- Technical capability
- Effective brand messaging
The “Green Packaging” category accepts products from all categories, but packaging is required using sustainable and / or renewable materials and technologies.
Green Packaging Finalists:
(Winner) Artisan Perfumes by Pacific Perfumes Ltd; Posted by Pacific Perfumes Ltd
• Aveda Grounding Ritual Candle by AVEDA; Posted by The Estee Lauder Companies, Inc.
• GeoGiRL cosmetics by Pacific World; submitted by Pacific World Corporation
• Mother Earth Essentials Hotel Facilities Line by Mother Earth Essentials; Posted by Mother Earth Essentials
The winners from the 10 remaining categories are:
- Cosmetic Volume – Super Stay 24 Color; Posted by Maybelline New York
- Cosmetic Prestige – Stila Color Wheel Palette; posted by Stila
- Fragrance Mass -Flight by Michael Jordan; Originally Posted by Five Star Fragrance
- Fragrance Prestige – Happ & Stahns Rosa Alba; Posted by Anthropologie
- Personal Care Volume – L’Oréal Paris Root Rescue 10 min Root Coloring Kit; Posted by L’Oréal
- Personal Care Reputation – Ojon Advance Volume: Volumizing Brush on Mousse; posted by Ojon
- Sampling / Dimensions Travel Packages – Obagi Travel Dimensions; Posted by Obagi Medical Products
- Mass – tn [teen’s nature]; Posted by Yuhan Kimberly
- Skin Care Prestige – b. it’s correct! Radiant Skincare; Posted by Benefit Cosmetics
- Tools / At Home Devices Packaging – Brush with Genius Set; Posted by Bare Escentualv
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